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The pet market is one of the fastest growing in recent years. If you are also thinking about investing in this segment, check out these ideas for opening an online pet product store.
If you don’t have a pet, you certainly know at least one person who has a pet at home, right? That’s why this segment is one of the most profitable in Brazil.
To help those who want to start a business with pets, in this article we will list ideas for opening an online pet product store.
But, to give you an idea of the growth of the pet market, a study carried out by IPB (Instituto Pet Brasil), in the first quarter of 2022 alone, showed that the growth in the sector of services, products and commerce related to pets was 14%. Also in the research we found the total value of revenue in 2021 which was more than R$51 billion.
And when we talk about online sales of pet products, these curves are also significant. A study conducted by Adventures, a brand accelerator, concluded that the pet market grew by more than 100% during the pandemic .
Looking at these numbers, we can see how many opportunities there are in this segment. So, if you want to invest in this segment, we have put together some ideas for opening an online pet product store. Check it out!
Discover ideas for opening an online pet product store
According to the census carried out by the Pet Brasil Institute (IPB), there are more than 149 million pets in the country, giving it the bronze medal in the ranking.
In a survey conducted by GFK, a German consultancy, dogs are the favorites in Brazil, with 58% of the households interviewed having dogs. Second place went to cats, with 28%.
Great numbers, don’t you agree? We can go even further when we consider that there are people who have chosen not to have children, but still have pets.
So, if you want to profit from a segment focused on pets, keep an eye out for ideas for opening an online pet product store.
With a low investment, you can have a small profitable business on the internet , since the pet market is a business that has potential.
1. Define the niche you will work in
Before starting your business, it is best to understand how each niche in the pet market works. We have listed the advantages and disadvantages of each business. They are:
- Pet Food: here we are talking about all types of pet food. According to Abinpet, this segment is one of the most valuable, after all, pets need to eat, right? It is responsible for at least 70% of the pet market’s revenue;
- Pet Care: this item includes the sale of beauty and hygiene accessories, diapers, shampoos, among others. The corresponding share of revenue in this niche is just over 8%;
- Pet Vet: as the name suggests, we are talking about the part related to veterinarians. So, veterinary medicines, which have an 18.4% share of the pet segment.
2. Invest in beauty products
Anyone who has a pet takes their pet for a bath every week, right? So, how about opening an online pet products store focused on the aesthetic side, with bows, ties, bandanas, clothes and other types of accessories for owners to decorate their pets?
Additionally, you offer your customers perfumes, shampoo and conditioner for people who prefer to bathe their pets at home.
As we said above, pet care has great potential and is projected to grow by 140% by 2026 .
3 – Do some research on the items that have been most successful
Knowing what people are buying for their pets can help you make your online store a success. According to one of the most famous marketplaces in Brazil , the items that are selling the most are:
- Toys;
- Toothbrush;
- Disposable towels;
- Balls for large pets;
- Cleaning products;
- Snacks;
- Collars for dogs and cats;
- Health educator;
- Glove for brushing the comb;
- Between others.
4. Reselling products
Once you have discovered which of your best-selling products you will have in your online store, the idea is to focus on selling these items.
Another advantage of this option is that you don’t have to worry about manufacturing each product, for example. And, by buying in large quantities, you will have the opportunity to purchase the item from the supplier at a cheaper price, giving you the chance to make more profit.
5. Make a plan
Every business needs planning, right? That’s why, to open an online pet product store and be successful, it’s important to draw up a business plan .
Oh! Don’t forget to also evaluate how your main competitors work. This way, you can work differently, that is, without offering more of the same, but using creativity. Including offering promotions and special benefits to customers through loyalty plans, for example.
Noções básicas para abrir uma loja online de produtos pet
Once you have chosen your niche, the products you will sell and taken some important steps towards your business, it is time to think about the slightly more bureaucratic aspects of your business. For example:
- Defining the name of your online store;
- Purchasing the domain, if you are going to set up a store from scratch;
- Choose which marketplace the store will be set up on;
- Opening a company. You can opt for MEI (Individual Microentrepreneur), which is free;
- Choose the best suppliers. Do your research to make sure you choose reputable companies that won’t let you down when you need them most;
- Have an initial investment capital;
- Offer payment options to your customers;
- Set aside a place to store your goods.
In addition to the items we mentioned above, to be successful, you need to understand who your business’ target audience will be. This is one of the main strategies when setting up your online store .
This way, you will be able to work more accurately and, as a result, achieve more sales. The items needed to define your target audience are:
- Age range;
- Gender;
- What are the consumption habits;
- Socioeconomic class;
- Among other factors.
So, did you like our ideas for opening an online pet product store? Share with us in the comments which niche you would like to invest in. Happy selling!
