Web Summit Rio AI in careers | Image: Rodrigo Conceição
AI is highlighted at the largest technology event held in Brazil, which is covered by Rodrigo Conceição, from Happening Aqui.
On Tuesday morning, one of the most prominent topics at Web Summit Rio was AI in the lives of marketing and advertising professionals. CEOs, digital influencers and experts were present at the festival, with highlights including Daniela Braga, CEO of Defined.ai, among others.
Full coverage is available on the Happening Aqui and Pense Hoje channels, with videos and other highlights that took place and are still taking place on the stages of Riocentro, in the West Zone of Rio de Janeiro.
AI Expansion: Dangers and Opportunities
Among the speakers was Google’s Chief Decision Scientist, Cassie Kozyrkov. She addressed the topic of which jobs AI will automate, as well as others that have been a cause for great concern. Among them, the dangers and opportunities resulting from the expansion of Artificial Intelligence and which careers may disappear with the arrival of new tools.
In addition to Cassie, Nym security consultant Chelsea Manning also addressed important points on the topic. Among them, she highlighted the importance of not questioning the use of tools like Midjourney and ChatGPT, but rather, using them.
For her, we are living in a period of “Augmented Individuals”, that is, a revolution in individual production, as highlighted by the Happening Aqui portal.
As opportunities, new AI tools contribute to saving time and effort for professionals, thus increasing production in companies. For Chelsea, this can also result in serious economic problems and contribute to chaos in the labor market.
The speaker also emphasizes that, in general, AI does not exist to steal our jobs. As an example, she mentioned the fact that a person can walk 5km and, regardless of how good they are at it, will never be as fast as a car at 50km/h. Therefore, she emphasizes that Artificial Intelligence acts like the example of the car, which did not steal our legs.
Thus, he concluded that it is necessary to adapt to this new reality, considering that AI brings opportunities for professionals to dedicate themselves to what really matters, since there are many much bigger issues.
Palestrante do Web Summit destaca a necessidade de evoluir com a IA
Fernando Machado, CMO of NotCo, highlighted at Web Summit Rio that we use AI as a tool that contributes to achieving something. However, the person needs to be there.
For him, it is important to understand that professionals will have new functions and must be ready to “explore, learn, develop and evolve together”, since we are all still in the AI learning phase.
Fernando also points out that the creative process has expanded, since today anyone with a smartphone camera can be an audiovisual creative. Therefore, AI has been happening since the emergence of social networks.
NotCo’s CMO also emphasizes that we are at a time to not only learn, but also to explore and adapt to this new way of working. Many creative agencies already use AI tools, such as ChatGPT, and that, in their own agency, professionals have already used them in some campaigns.
Overall, AI will only be a threat to those who do not want to prepare to evolve along with the tools. After all, the future of professions is linked to Artificial Intelligence.
And you, are you preparing to evolve in the job market with the use of AI tools?
