Image by Christin Hume on Unsplash
Storytelling is nothing more than a way of telling stories that engages the people who are reading or listening to the story. If you want to know how to build a good narrative, keep an eye on this text because we will give you some tips on how to win over your audience by telling your story.
A good story ends up attracting an audience, doesn’t it? But now, imagine a good story with the right narrative. That’s more successful, don’t you agree? It doesn’t matter what story we’re talking about, we need to learn that narrative is part of many aspects of a person’s life.
For this reason, it is essential to take advantage of this skill to have good professional Storytelling. This way, you can stand out even more in the corporate world. Don’t know where to start? We will teach you some details in this article.
Do you know the meaning of storytelling?
Before we start with the tips, it is best for you to understand the true meaning of the word storytelling. It is basically a way of telling a story, which in this case is about your professional life. In addition to having a summary that meets the requirements, those who know how to tell a good story can stand out.
But we can say that storytelling can be applied in various situations in the workplace, whether for situations where you need to show off your skills or even as a digital marketing strategy.
Keep one important thing in mind: good storytelling is one that stays in the memory of the person who listened to it.
Dicas para criar uma ótima Storytelling e conquistar seu público
And speaking of audience, the first thing you need to pay attention to is the details of who the audience is that will be reached by your story. After all, you want to “captivate” them, don’t you? So, your professional storytelling needs to be impeccable.
With this definition, it is easier to make the necessary identifications and separate all the necessary information, including the tone that will be used in the presentation.
In addition, there are more details that can help you create an exceptional professional storytelling. Take note!
1. Define the story that will be told
Another important point when we are developing professional storytelling is to separate the story that will be told. Depending on the time you have, you can’t tell your whole life story, do you agree? Therefore, build a good plot.
For everything to turn out as you imagined, the ideal is to set aside the moments that have the greatest connection with the people who will listen to your story. After all, it needs to be something engaging and have true content. People need to believe in what is being told.
Remember: the story needs to have a beginning, middle and end (rule of 3, which are the three parts of the story). If you find it easier, make notes of key words so that you don’t get lost along the way and can talk about all the points that are important for the narrative to be complete.
2. Straight talk
For content to engage people who are reading or listening to the story, they need to be immersed in the content. So, in addition to using more direct language, the ideal is to create a connection with them. This way, it will be easier to achieve positive results.
Don’t “waste it.” If the story is short, that’s okay. What matters most is that everyone understands the message being conveyed.
3. Separate good and bad moments
You can’t just tell about victories, right? To engage your listeners, for example, and to make your professional storytelling even more effective, share good times and, of course, stories of difficulties you’ve faced in your professional life.
When we share some conflicts, we can bring even more to people’s reality. After all, we don’t just live happy lives every day. We know that sometimes a not-so-good day comes when we are working in a company, for example.
4. Prepare images that make an impact
When we are formulating the creation of storytelling, we can take the opportunity to select images that will bring even more impact to that story. Take videos and photos that can illustrate exactly the message that will be conveyed.
Depending on what you are able to share, it can awaken emotions in the people who will listen to or read your professional life story.
Just be careful not to take images that you don’t have the right to. To do this, it’s best to take advantage of free photo and video banks on the internet.
Professional storytelling goes beyond the marketing department
Often when we start reading about professional storytelling, we think that this is a subject only for people who work in marketing, right? However, we are wrong.
At various times, storytelling can make a difference, for example:
1. Building a brand
For a brand to be built perfectly, professional storytelling plays an essential role. Do you know why? It is through storytelling that we can define the company’s values, mission and vision, bringing engagement and memory among consumers, for example.
2. The company’s HR department can use storytelling
That’s right! Recruiting people can also be done through storytelling. After all, the person hiring needs to tell good stories so that people are interested in working for the company or even as a way to retain talent , keeping everyone even more motivated.
3. Professional training
Another way we can use professional storytelling is to create development and training programs within a company. This way, we can help employees to more effectively understand the information that the company wants to convey to its employees.
4. Product sales
We can say that in order to have positive results, a salesperson’s professional storytelling needs to be perfect, right? After all, if they don’t know how to tell a good story to convince people to buy the product, who will?
