Mother’s Day Gift 2025 | Image by Yan Krukau on Pexels
Mother’s Day gifts are an excellent opportunity to increase your online sales. If you have an online business, pay attention to the tips we will give you.
Mother’s Day is one of the most important dates, especially for entrepreneurs. To give you an idea, in 2023, we saw a 15% growth when compared to the previous year, according to data from the Rakuten Advertising report. In addition, the study concluded that the growth in the average gift ticket was 25%.
Celebrated every second Sunday in May, the ideal gift for mothers is always one of the most sought after among children. Want to take advantage of this opportunity? Then, we will give you some ideas to increase your online sales during this period.
Discover some ideas to improve your business’s online sales on Mother’s Day
There are many opportunities for those who sell creative Mother’s Day gift options, but if we are not using the right strategies, we may not achieve our goals. For this reason, it is important to have good planning and, above all, to know where we want to go.
To help you achieve ideal growth, we will give you some ideas to increase online sales with gifts for Mother’s Day 2025.
1. Make a plan
We still have a few months until Mother’s Day, so there’s still time to plan ahead. This is the key point for people who sell online. Make plans, decide what items will be sold, establish the advertising methods that will be used, among other details.
2. Negotiate with suppliers
When we plan and work in advance, we have the chance to do better business, don’t we? Therefore, the first thing to do is to negotiate with your main suppliers. This way, you will be able to pay a better price and, consequently, make a bigger profit.
Oh! Take the opportunity to negotiate with the shipping companies, who will be responsible for delivering the packages. The cheaper you pay for shipping, the more money will go into your account. In fact, with more affordable shipping, you can stand out and offer free shipping to your customers, a very decisive factor among people who like to shop online.
3. Know your consumers
Understanding who the people are who will go to your platform to buy a Mother’s Day gift is important for all the steps that will be taken when we think about the promotional campaign for the date.
So, know who your target audience is and what the behavior of the people you want to impact with your communication is like.
4. Don’t forget about modern moms
Sometimes when we talk about mothers we end up being a bit “square”, don’t we? However, a digital entrepreneur cannot forget that there are all types of mothers and, currently, modern ones are gaining great prominence.
Avoid the obvious. This can actually be a way to make your business stand out on the internet. If you sell products, try to combine them with experiences, such as a day at the spa with a basket of products that you sell in your online store .
Establish partnerships with other entrepreneurs who will add value to your business, bringing more “value” to the Mother’s Day gift offered to your customers.
5. Create product combos
When it comes to Mother’s Day gift options, we can find all kinds of people, including those who are indecisive. By creating product combos, in addition to increasing the customer’s average ticket, you are also helping them choose, in case they don’t quite understand how to combine your products.
Take the opportunity to create a section in your online store dedicated to these combos. Separate them by price. This way, consumers who want to spend, for example, R$99 will know where to click to find your suggestions. Create combos with different prices so you don’t miss out on the opportunity to sell to people who want to spend a little less.
6. Offer fast deliveries
We have already pointed out that the shipping offered by an e-commerce platform is very important when making an online purchase. Therefore, if possible, in addition to free shipping, give customers the opportunity to choose to have their order delivered to their home as quickly as possible.
There are marketplaces, such as Mercado Livre, that offer the option of same-day delivery. This is a great opportunity to attract more customers to your online store, especially those who tend to buy at the last minute. In addition, when we choose to set up our business on ready-made platforms, we can have other advantages.
7. Think about payment methods
The more options we give our customers, the greater the chance of increasing our conversion during the 2025 Mother’s Day gift sales marathon. For this reason, it is essential to keep an eye on what your competitors are offering. PIX, for example, is one of the preferred payment methods for those who pay in cash for an online purchase. To give you an idea, three out of four consumers choose this payment method, according to the CX Trends 2023 report.
8. Share your news
To finish off the ideas for increasing online sales, be sure to tell people what you are doing to offer the best gift options for Mother’s Day. Therefore, invest in advertising on social media, Google Ads, among others.
Mother’s Day 2025: Tips for selling personalized products for every type of mother
Mother’s Day is one of the most important dates for retailers. So, how about standing out from your competitors? An excellent strategy is to offer personalized products that meet the different profiles of mothers. After all, personalization generates value, creates an emotional connection and increases conversion.
Check out below how to adapt your store to take advantage of this opportunity, serving the different profiles of mothers:
1. Identify the profiles of mothers in your target audience
Create custom categories on your website with suggestions for different profiles, such as:
- 👩💼 Executive Mom:
For example, you can sell: personalized diaries, elegant cases and self-care kits.
- 👩🎨 Creative Mom:
You can sell, for example: personalized art supplies, customized notebooks and DIY kits.
- 🧘♀️ Zen Mom:
Among the product options for sale: scented candles with engraved names, customized yoga mats and meditation kits.
- 🏃♀️ Fitness Mom:
Some sales options are: bottles, caps and t-shirts with names and sports backpacks with personalized phrases.
- 👩👧👦 Proud mother :
How about selling: frames with photos of your children, jewelry with engraved names and memory books?
2. Use personalization as a differentiator
How about investing in tools that allow the customer to:
- Insert names, dates or messages on products.
- Choose colors, prints and ready-made phrases.
- View previews of your customized product before purchasing.
Tip : Use customization plugins on platforms like Shopify, WooCommerce or Nuvemshop.
3. Create ready-made kits with personalized touches
Have you ever thought about putting together combos with items related to the mother’s profile and adding a personalized gift? Options include a name tag or a themed box with a special message.
Example: “Mãe Relaxa” Kit → sleeping mask + handmade tea + natural soap + personalized box.
4. Invest in targeted campaigns
You can create specific Mother’s Day 2025 campaigns for each mother’s profile on social media and in email marketing, using:
- Titles like: “The ideal gift for the mom who loves organization”
- Targeting on Facebook Ads and Instagram Ads by interest (fitness, art, business, etc.)
- Testimonials from customers or influencers who identify with the profiles
5. Offer exclusive packaging and cards with personalized messages
The experience of opening a gift is very important. So, invest in elegant packaging and cards with messages written by the buyer to add a touch that will build loyalty.
Bonus idea : Offer the service of handwriting the message on the card — this creates a human touch.
6. Create urgency with a deadline for customization
Make it clear that there is a deadline for custom orders with a guaranteed delivery date of Mother’s Day 2025. This helps you convert before the customer puts it off and forgets.
7. Show examples and inspirations
Want to attract more customers? Then post photos and videos of real personalized products in use. Show how the engraving, the colors, the final result look, invest in video marketing.
Use Instagram carousels and Reels with unboxings!
So, you’ve seen that personalized products are the chance to make Mother’s Day special — and to differentiate your store in the market. Invest in variety, technology, and storytelling to create a memorable experience for both the buyer and the recipient.
So, did you like our tips? Take advantage and run a Mother’s Day promotion to attract even more customers and increase your online sales, as well as wishing the woman who loves you the most a Happy Mother’s Day.
